The viable marketing strategy of selling and purchasing the cars online creates enhancement in opportunities of regulating e-businesses. UK is a developed country; they are the first movers of all trends. The purchasing and buying of cars and used car sale online in the United Kingdom is benefiting people wonderfully. Thus, through the car finder tool you can easily your looked-for cars, mostly the used ones because some people are in habit of changing cars so abruptly and they are selling these used cars with more customized features. Is online marketing idea of cars selling is successful or not?